About San Jose Restaurant Week
Small town heart. Big city soul.
Roles & Responsibilities
Creative direction
Digital design
Logo design
Print design
San Jose Restaurant Week, organized by Visit San José, brings together over 30 restaurants a year to promote restaurant visitation and business during January, a traditionally slow culinary month.
Visit San José asked me to produce a creative campaign and assets to promote the event.
I created a logo for San José Restaurant Week, the Four Oh Ate campaign (a play on words for San Jose’s 408 area code), and print and digital assets.
This campaign generated $1.36M for participating restaurants.
Press: ABC7 News
Four Oh Ate
Visit San José’s creative brief read “Inspiration: Oakland Restaurant Week.” That’s all she wrote. To distinguish San Jose’s restaurant week from Oakland and other cities, I recommended that San Jose push beyond the typical Restaurant Week imagery (a plate, fork, and wine bottle), and incorporate a more playful and localized feel.
The idea for Four Oh Ate, a reference to San Jose’s area code, emerged while I was researching the city’s history. Visit San José requested one poster using their brand colors, and the remaining typographic and color variations fell into place while exploring complements to the original.
#sjrw20 #sanjoseeats #sanjoselove
Promotional posters for San José restaurant week (center: Visit San José branding)
Poster for participating restaurants
Visit San José homepage with Four Oh Ate campaign assets
San José Restaurant Week page with Four Oh Ate thumbnails
Campaign video featuring SJRW logo, courtesy of Zackary Waldren